Friday, August 7, 2015

Increasing advertiser competition on your site with the new richer text ads

To help you make more money for your image-only ad units, we previously launched the magazine ad format. Today, we’re happy to introduce richer text ads, a new ad format that automatically creates image ads from text ads. The new richer text ads compete both for your text and display, and display-only ad units and could increase your earnings even more.

This new ad format, inspired by material design, adheres closely to the advertiser’s brand by using their logos and brand colors. This enables brand advertisers who are particularly sensitive to how their text advertisements are displayed to spend more on the Google Display Network, thereby increasing competition for the ad units on your site.

If you currently have text and display or display-only ads on your site, richer text ads will automatically be set up for your site. If you’d prefer not to show richer text ads, you can disable them through the Enhanced display ads option in the Allow & block ads tab in your account.

We’d love to hear your thoughts on our new richer text ad format! Share your feedback in the comments section below this post.

Thursday, August 6, 2015

Young people who are changing the world through science

Sometimes the biggest discoveries are made by the youngest scientists. They’re curious and not afraid to ask, and it’s this spirit of exploration that leads them to try, and then try again. Thousands of these inquisitive young minds from around the world submitted projects for this year’s Google Science Fair, and today we’re thrilled toannounce the 20 Global Finalists whose bright ideas could change the world.

From purifying water with corn cobs to transporting Ebola antibodies through silk; extracting water from air or quickly transporting vaccines to areas in need, these students have all tried inventive, unconventional things to help solve challenges they see around them. And did we mention that they’re all 18 or younger?

We’ll be highlighting each of the impressive 20 finalist projects over the next 20 days in the Spotlight on a Young Scientist series on the Google for Education blog to share more about these inspirational young people and what inspires them.

Then on September 21st, these students will join us in Mountain View to present their projects to a panel of notable international scientists and scholars, eligible for a $50,000 scholarship and other incredible prizes from our partners at LEGO Education, National Geographic, Scientific American and Virgin Galactic.

Congratulations to our finalists and everyone who submitted projects for this year’s Science Fair. Thank you for being curious and brave enough to try to change the world through science.


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